ABOUT US
Holly & Claire have founded RUNCOWRUN to operate with trust, flexibility and market informed decision making at its core.
RUNCOWRUN is established as a resource for producers and buyers of creative commercial content focusing on the founder’s expertise in unscripted entertainment. The consultancy creates lasting partnerships, sources finance, maximises linear and digital distribution opportunities and supports commercial strategies.
Staying close to the changes in how content is financed, sold and seen, RUNCOWRUN helps the businesses and projects it represents to navigate industry shifts. The company’s purpose is to operate with trust, versatility and market informed decision making at its core, where collaboration, quick thinking, total flexibility and innovative bandwidth are basic toolkit.
Holly Cowdery brings extensive sales experience, whilst Claire Runham has deep acquisitions expertise. Having worked closely together for a decade, Holly & Claire bring energy, intel and the benefit of both buyer and seller perspectives across both legacy and emergent entertainment all in one place.
HOLLY COWDERY
Holly Cowdery is a media and entertainment sales executive with a career spanning television distribution and commercial leadership across global markets. She most recently served as Head of Sales at BossaNova Media, where she oversaw commercial strategy across the US, Canada, Latin America, UK, France, and Italy.
Holly began her career in television at NBCUniversal and Lionsgate, later joining EOne, where she built a strong foundation in content sales and distribution. In 2017, she joined TCB Media Rights as a Sales Executive, rising through the organisation to become Vice President of Sales.
Over the course of her career, Holly has negotiated and closed deals with major broadcasters including Channel 4, Channel 5, Hearst, Nat Geo, and Sky, reflecting her strong relationships across the UK and international broadcast landscape.
Throughout her career, Holly has developed deep expertise in international content sales and market strategy across diverse territories.
CLAIRE RUNHAM
Having worked in distribution, broadcast and production since 2010, Claire Runham is well versed in what it takes to make commercial factual content that travels internationally. Her experience has been extensive in supporting producers & buyers of unscripted content through acquisition, pre-sale, co-production and distribution.
Through her time spent working in distribution since 2016, Claire’s roles have seen her ensure that international opportunities and co-production relationships remained paramount, whilst embracing the challenge of constructing co-productions using creative deal making to bring programming to life. Skilled at collaborative negotiation, she previously led the curation of a slate of projects, crafting and developing in partnership with producers, broadcasters, and sales teams. Whether there was the need for co-development, deficit financing, advance and/or cash-flow, Claire has worked in her previous roles to tailor make deals to suit the need of a production.
In order to further tighten the gap between international buyers and producers, she has also led pre-sale events, which facilitated early-stage project ideas being brought to green-light. These events saw the creation of a community that enabled all of the stake-holders in the content chain to meet and do business.
Claire was Head of Acquisitions at BossaNova Media until May ’26 and has held previous roles at Beyond Rights, which was acquired by Banijay Group in December 2022, and TCB Media Rights.
Prior to moving into distribution, she built industry experience on both the channel and production sides, working at National Geographic Channels and award-winning production company, Dragonfly Film and TV.
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